Buffalo Wild Wings Switching to Pepsi
Buffalo Wild Wings CEO Sally Smith
A deal between Buffalo Wild Wings Inc. and Pepsico, set to be announced today, could change what's on the menu, behind the bar and even on TV at the fast-growing restaurant chain.
The New York Times has a report on the agreement, which on the surface is the standard Pepsi vs. Coke battle. Considering Golden Valley-based Buffalo Wild Wings' growth, that's big enough.
POLL: What drink's best for washing down wings: Coke, Pepsi or beer?
Pepsi also sells Mountain Dew, one of the few soft drinks that's still growing, and the demographics between Mountain Dew drinkers and Buffalo Wild Wings customers are pretty similar. So Mountain Dew-based cocktails are another possibility. (The two companies haven't worked out exactly what menu items will show up.)
Buffalo Wild Wings CEO Sally Smith noted that Pepsi has strong relationships with the National Football League and Major League Baseball, as well as pro athletes, and hopes that the restaurant chain could land rights to the leagues' proprietary films.
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